Why Shrink Packaging Is Still Essential in 2018

Why Shrink Packaging Is Still Essential in 2018

Shrink packaging remains a vital component for many products – both in consumer-facing industries and professional industries like healthcare, pharmaceuticals, industrial supplies, and more. While many companies have responded to consumer demands for less packaging and less waste, the tiny layer of film that shrink wrap provides creates a barrier that is far too useful to overlook.

Combined with other packaging requirements solutions such as label applicators or industrial inkjet printers, shrink wrapping can be an incredibly beneficial addition to your packaging practices. Learn just how crucial shrink wrap can be by taking a look at the benefits it offers below.

Protect Your Product in Transit

Supply chains subject products to highly variable conditions that are often brutal. Dust, heat, light, moisture, and the ever-present threat of grease and grime threaten to taint your product.

If your casing or individual products are not protected by shrink wrap, a simple incident like a spill or brief mishandling can ruin hundreds of units at once. You also risk long-term damage as products sit on shelves or endure handling by consumers.

Shrink wrapping therefore maintains the integrity of your product until it can safely make its way home in someone’s hands. You ensure a repeatable experience while reducing supply chain risks that could lead to damaged and unusable inventory.

Deter Theft and Make Packaging Tamper Evident

One of the most common forms of theft involves people not stealing entire items, but rather components of items directly from the package. Pieces of the product will be taken, and the consumer will not discover that the kitted product is incomplete. This experience can result in frustration, harming their opinion of your brand or the retailers that carry it.

Shrink wrapping serves as a theft deterrent. The time it takes to break the seal, and the evidence it leaves behind, can cause would-be thieves to reconsider their plans.

Shrink wrap can also serve as an indicator for when a seal has been broken – either intentionally or by accident – letting consumers and retailers know that the item could be unusable. In food, beverage, and pharmaceutical industries, this seal is often a mandatory component per regulations.

Reduce Shelf Space and Even Packaging Waste

Shrink wrap may seem like a superfluous piece of plastic that just ends up as landfill fodder, but in truth, it can help distributors economize space by reducing the overall volume of packaging used.

For instance, a package may normally require bulky cardboard protection or a tray to maintain structural integrity through transit. But many types of thermal shrink wrap can replace these bulkier elements outright. Drinking water can be bundled together in packages of 30 or more, and smaller products can rely less on paper or hard plastic-based shielding.

By reducing packaging, the product not only scales back its environmental footprint, but also frees up space on shelves. More items shelved or distributed together means more efficiency and less emissions and waste.

Besides, certain shrink wrap materials like polyolefin film are 100 percent recyclable!

Find Packaging Requirements Solutions That Complement Your Shrink Wrap Packaging Strategy

Shrink wrap can provide all of the above benefits and more. It becomes even more effective when coupled with the right marking, labeling, and packaging solutions. You can protect your product, enable traceability in your supply chain, and make your process more efficient than ever when you invest in industrial equipment suited to your needs.

Find out what products could be right for your operation by browsing the link above and then contacting an expert Raab Sales representative today!


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